Hooked: How to Build Habit-Forming Products by Nir Eyal | Summary Review by Stephen Diagram

The 4 Stages to Getting Hooked:

  1. Trigger
  2. Action
  3. Variable Reward
  4. Investment

Trigger – Prompt the User to Take Action

  • External Triggers: Paid Advertising, Public Relations, Email Invitations
  • Internal Triggers: Getting on Social Media and / or YouTube because you are bored

Action – Promise a Reward and How to Get It

  • Number the Steps: 1) click the link. 2) get the reward
  • Action Must Be: streamlined, delightful, and simple
  • Action Must Be Easier to Do than Thinking; we perform habits without thinking

Variable Reward – The Reward Must be Changing

  • Consumers start anticipating the same reward and lose interest

Investment – Ask for Small Investments or Donations

  • Make Their Contribution Personal
  • Make Consumers Work for More Value
  • We Overvalue our Own Work – Thinking We Did More than We Did

The IKEA Effect

  • We value the product more because we assembled it on our own, with our own skills and abilities, using our own time and effort.

“Painkiller Products” and “Pain Points”

  • You don’t need to create a revolutionary product; just master the Art of Hooking

Thank you for reading today’s Book of the Day Review and Summary from Stephen Diagram https://stephendiagram.com/ 150 Best Book Reviews of All Time

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2 Comments Add yours

  1. Great job, I like the way you made you information easy to read, follow, and understand!!!

    Liked by 2 people

    1. Thank you! I’m a huge advocate of not fluffing things up with personal stories.

      Like

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